raw KIBBLE
INGREDIENTS |
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Muscle meat, organ meat, bones, whole fruit and vegetables. |
V | Concentrated, rendered proteins (cooked at high temperatures), by-products, carbohydrates, grains, fillers, artificial additives and preservatives. |
NUTRITIONAL VALUE | ||
High-quality meat, rich in bioavailable nutrients, essential fatty acids, fiber from fresh fruit and veggies, natural vitamins and minerals. | V | Lower-quality, cost-effective ingredients and empty calories. Might contain synthetic vitamins and minerals and is made using high heat and pressure, which destroys natural nutrients. |
MOISTURE CONTENT | ||
High moisture content from fresh, unprocessed meat (around 70%) for natural hydration. | V | Kibble is very dry (around 10% moisture) to aid shelf life, and pets need to drink more to stay hydrated. |
DIGESTIBILITY | ||
A balanced raw diet is easily digestible, aids nutrient absorption, contains digestive enzymes, provides natural fiber, and supports gut health. | V | Highly processed and harder to digest. Lack of moisture can lead to constipation, and excess carbs and artificial fillers can irritate the gut and can cause inflammation, gas and digestive issues. |
HEALTH IMPACT | ||
Improves coat and skin condition, supports digestion, reduces allergy symptoms, enhances muscle tone and boosts energy and vitality. Feeding raw also strengthens the immune system and promotes healthy weight management, and is great for dental health. | V | Low-quality fillers like corn, grain, soy, and by-products can have a negative impact on health and well-being. Triggering inflammation, sensitivities, digestive issues, obesity and can even lead to long-term health conditions. |
COST | ||
Higher daily cost but better quality ingredients—a priceless long-term investment in your pup's health and well-being. | V | Often cheaper upfront, but made from lower-quality ingredients designed for shelf life and can be linked to health issues, leading to more vet bills. |
Real food. Real ingredients. Real health
Our pups are not designed to live off a ‘fast food’ diet of ultra-processed kibble, mass-produced with artificial ingredients, and ultimately made for the shelves, rather than for their health.
Our Mission at Top Dog